The next logical step for a potential visitor who visits the aforementioned landing page would be to reserve and purchase tickets. This email is a continuation of that process. The email confirmation provides a QR Code to scan as a ticket as well as an option to add on your digital wallet like Apple Wallet or Google Wallet. It also repeats the request for the future visitor to download our app prior to their visit, harping on its importance.
Example 1: text heavy approach
Example 2: simplified approach
Example 3: blocking and organizing emails into sections.
Stylistically, I wanted this to have the same look and feel as the landing page while still being easy to read. I also didn't want it to be overloaded with information. I also noticed some emails can be a bit wordy and redundant in providing information about your experience (see example 1). I wanted the email to have a balance information that is clear and visible while also trying to push additional agendas (ie. the app). Other minor details are the hyperlinked address which when clicked is routed to google maps so the visitor can easily map out their visit.
Example 4: simple ticket design with scannable QR code
Example 5: landing page from touchpoint 2 for visual reference.
The result of this research was a "Frankensteining" of successful elements from my examples. The visual style comes from touchpoint 2 (see example 5), the qr code comes from example 4, the blocking off the ticket section from the app section is from example 3, and the separation of the background from the readable information by using a more simple background color (in this case the color is white) comes from example 2.
This email gives future visitors the most important information and multiple ways to have access to their tickets. Keeping in mind the varying age of our visitors, I designed the ticket to have multiple options for presentation. Visitors can either print the email, present the email on their mobile devices, or add the ticket to their digital wallets (e.g. Apple Wallet, Google Wallet, etc.).
This touchpoint is important in the touchpoint journey because it assures them they are almost ready for their visit. The mere act of receiving the e-mail helps create excitement and anticipation for their trip to the museum. All that is left is for them to do is (hopefully) download the app, and show up to the museum.