Many of the problems I tried to solve around the touchpoint journey were creating a system that meshed together seamlessly. Using visual elements that bridged across all the touchpoints to make the entire journey feel coordinated, purposeful, and cohesive. It is these details that show users you care about each portion of their experience, it makes them feel important.
This design project has been a giant learning experience I’m very grateful for. Starting out, I had no idea in what direction I wanted to take the project. A big challenge was not departing too far from the brand identity and culture of the SF MoMA while keeping the designs innovative and fresh. The reason being that SF MoMA has such a successful identity and brand that any re-invention would feel treasonous.
My favorite part of the touchpoint journey was the experience portion. It was the most tedious but the most satisfying to see come together. I may expand upon the design concept in the future, time permitting. If I were to change anything it would be to dabble in some motion graphics to give the whole project a more dynamic element. Overall I'm extremely happy with the project and how each touchpoint flows together.
To view more of my work, you can visit my Instagram or my website. You can also email me for inquiries at [email protected]